Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Adam Morgan
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
კატეგორია:
წელი:
2009
გამოცემა:
2
გამომცემლობა:
Wiley
ენა:
english
გვერდები:
368
ISBN 10:
0470409975
ISBN 13:
9780470409978
ფაილი:
PDF, 2.83 MB
IPFS:
,
english, 2009
ამ წიგნის ჩამოტვირთვა მიუწვდომელია საავტორო უფლებების მფლობელის საჩივრის გამო