Fundraising Management: Analysis, Planning and Practice
Adrian Sargeant, Elaine Jay
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.
წელი:
2004
გამოცემა:
New edition
ენა:
english
გვერდები:
368
ISBN 10:
0415317029
ISBN 13:
9780415317023
ფაილი:
PDF, 9.40 MB
IPFS:
,
english, 2004