The 46 Rules of Genius: An Innovator's Guide To Creativity

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Business & Economics - Sales & Marketing
The 46 Rules of Genius: An Innovator's...

The 46 Rules of Genius: An Innovator's Guide To Creativity

Name: The 46 Rules of Genius: An Innovator's Guide To Creativity
ISBN: 9780133900064

Marty Neumeier

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There's no such thing as an accidental genius. Anyone who's reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, and a set of principles to guide the way forward.

Marty Neumeier, the acclaimed author of The Brand Gap and Metaskills, has compressed the wisdom of the ages into the first quick start guide for genius - forty-six tips for achieving creative brilliance in any professional field, discussing how to innovate, work, learn, and matter. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field.

კატეგორია:

Business & Economics - Sales & Marketing

წელი:

2014

გამოცემა:

1st Edition

გამომცემლობა:

Pearson Education;New Riders

ენა:

english

გვერდები:

143