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Advertising & IMC : principles and practice

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Business & Economics - Sales & Marketing
Advertising & IMC : principles and...

Advertising & IMC : principles and practice

Sandra Ernst Moriarty, William Wells, Nancy Mitchell

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როგორ მოგეწონათ ეს წიგნი?

როგორი ხარისხისაა ეს ფაილი?

ჩატვირთეთ, ხარისხის შესაფასებლად

როგორი ხარისხისაა ჩატვირთული ფაილი?

კატეგორია:

Business & Economics - Sales & Marketing

წელი:

2015

გამოცემა:

Tenth global

გამომცემლობა:

Pearson

ენა:

english

ISBN 10:

1292017392

ISBN 13:

9781292017396

სერია:

Always learning

ფაილი:

PDF, 53.13 MB

IPFS:

,

english, 2015

ონლაინ წაკითხვა

ხორციელდება კონვერტაციის -ში

კონვერტაციის -ში ვერ მოხერხდა

შესაძლოა დაგაინტერესოთ

Donald Hislop — Knowledge Management in Organizations: A Critical Introduction

M. Morris Mano — Computer System Architecture, Third Edition

Krugman & Wells & Au & Parkinson — Microeconomics

Dennis K. Mumby & Timothy R. Kuhn — Organizational Communication

Kruti Shah, Alan D'Souza — Advertising and Promotions: An IMC Perspective

G. S. Gupta — Managerial economics

George E. Belch, Michael A. Belch — Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition

Adrian Mackay — Practice of Advertising, Fifth Edition

Sandra Moriarty, Nancy D Mitchell, William D. Wells — Advertising & IMC: Principles and Practice (9th Edition) (Advertising : Principles and Practice)

Glen M. Broom; Bey-Ling Sha — Cutlip and Center's Effective Public Relations

Alvin Burns, Ronald Bush — Marketing research

Kenneth E. Clow, Donald E. Baack — Integrated Advertising, Promotion, and Marketing Communications

Sandra Moriarty, Nancy Mitchell, William Wells — Advertising: Principles and Practice

Mara Einstein — Advertising : what everyone needs to know

Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti — Marketing, 5e

David Pickton, Amanda Broderick — Integrated Marketing Communications

Fill, Chris — Marketing Communications: Interactivity, Communities and Content

Terence A. Shimp — Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Larry D. Kelley, Kim Bartel Sheehan — Advertising Management in a Digital Environment: Text and Cases

Gillian Dyer — Advertising as Communication (Studies in Culture and Communication)

Tracy Arrington, Matthew Frederick — 101 Things I Learned in Advertising School

Robin Landa — Advertising by Design: Generating and Designing Creative Ideas Across Media

Pete Barry — The Advertising Concept Book: Think Now, Design Later (Third)

John Wilmshurst, MA, FCAM, FClnstM, and Adrian Mackay, BSc (Hons), DipM, MCIM, MBA (Auth.) — Fundamentals of Advertising

Dr Chris Hackley — Advertising and Promotion: Communicating Brands

Monle Lee, Carla Johnson — Principles of Advertising: A Global Perspective, Second Edition

Shelly Rodgers (editor), Esther Thorson (editor) — Advertising Theory

Esther Thorson, Margaret Duffy — Advertising Age: The Principles of Advertising and Marketing Communication at Work

Terence A. Shimp, J. Craig Andrews — Advertising Promotion and Other Aspects of Integrated Marketing Communications

Powell, Helen; Brierley, Sean — The advertising handbook

Helen Katz — The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Michael R. Solomon, Tina M. Lowrey — The Routledge Companion to Consumer Behavior

Kruti Shah — Advertising and Integrated Marketing Communications

Campbell McConnell, Stanley Brue, Sean Flynn — Microeconomics

Katherine Miller, Joshua Barbour — Organizational Communication: Approaches and Processes

Kenneth Clow, Donald Baack — Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Terence A. Shimp; ; J. Craig Andrews — Advertising, promotion and other spects of integrated marketing communications

J. Scott Armstrong — Persuasive Advertising: Evidence-based Principles

Wolfgang Donsbach — The International Encyclopedia of Communication

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