Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
In its fourth edition,Strategic Writingemphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach,Strategic Writingis ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
კატეგორია:
წელი:
2017
გამოცემა:
4
გამომცემლობა:
Routledge
ენა:
english
გვერდები:
348
ISBN 10:
1351712195
ISBN 13:
9781315178035
ფაილი:
PDF, 7.94 MB
IPFS:
,
english, 2017
Amazon 
Barnes & Noble 
Bookshop.org
გსურთ დაამატოთ წიგნის მაღაზია? დაგვიკავშირდით support@z-lib.do-ით
ფაილების კონვერტაცია
ძიების მეტი შედეგი
სხვა უპირატესობები 
საკვანძო ფრაზები
დაკავშირებული კოლექციები
