Design of Things to Come: How Ordinary People Create Extraordinary Products
Craig M. Vogel, Jonathan Cagan, Peter Boatwright
Today's best companies are building products and services that look great, feel great, and touch customers more deeply than ever before. The Design of Things to Come reveals who's doing it - and how they're doing it. * You'll learn how companies are identifying their customers' most powerful fantasies - and using them to build products that transform their markets. * You'll meet the remarkable innovators who are delivering breakthroughs in industries ranging from kitchenware to industrial robots, sneakers to SUVs.Innovation isn't just the best way for companies to stay profitable; increasingly, it's the only way. Simply put, this book reveals the future of innovation. Whether you're an executive, entrepreneur, or consumer, you'll find it utterly compelling..
წელი:
2005
გამომცემლობა:
Pearson Prentice Hall
ენა:
english
გვერდები:
268
ISBN 10:
0131860828
ISBN 13:
9780131860827
ფაილი:
PDF, 1.72 MB
IPFS:
,
english, 2005
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