Street Marketing: The Future of Guerrilla Marketing and Buzz

Praeger An Imprint of ABC-CLIO, LLC, 2015. - 194 p. - ISBN: 1440838380This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands. * Thoroughly explains the compelling advantages of Street Marketing(TM), including low cost, high impact, and a personal approach that creates an emotional response * Explains the current crisis of conventional marketing in a brand society, identifies the need for non-conventional approaches for the emerging non-conventional market, and addresses the origins and definitions of non-conventional marketing approaches * Provides real-world examples of successful Street Marketing by major companies and organizations such as Heineken, Greenpeace, World Wildlife Fund (WWF), and Mini (automobiles) * Written by an accomplished marketing consultant and business owner who has put his Street Marketing(TM) concepts and practices into action for well-known organizations and companies as diverse as Intel, Lancome, Clarins, Microsoft, Sony, and the World Council of People at the United Nations.