Buchhandelsstrategien im digitalen Markt: Reaktionen der großen Buchhandelsketten auf technologische Neuerungen
Simon HillerThis study seeks to discover potentially successful responses and strategic positions on the part of bookseller chains in response to disruptive innovations in business and production models. Its guiding research interest is developed through five key questions.
- Presents an analysis of the book markets in German and the United States
- Classifies major bookseller chains according to strategic type
- Identifies successful market activities in the phase of digital revolution
წელი:
2016
გამომცემლობა:
De Gruyter Saur
ენა:
german
გვერდები:
393
ISBN 10:
3110478692
ISBN 13:
9783110478693
სერია:
Schriftmedien – Kommunikations- und buchwissenschaftliche Perspektiven; 5
ფაილი:
PDF, 3.82 MB
IPFS:
,
german, 2016