Waffen und Sicherheit im Kalten Krieg: Das Marketing der westdeutschen Rüstungsindustrie 1949–1990

For the first time, this richly sourced corporate historical study examines in depth the marketing strategies of West German weapons producers during the Cold War. A history of marketing with a uniquely wide and innovative focus, it undertakes a broad methodological and comparative analysis, thus interlinking security research with marketing, cultural, and economic history.