Design, Visual Communication and Branding
Daniel Raposo
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.
კატეგორია:
წელი:
2022
გამომცემლობა:
Cambridge Scholars Publishing
ენა:
english
გვერდები:
191
ISBN 10:
1527580547
ISBN 13:
9781527580541
ფაილი:
PDF, 5.79 MB
IPFS:
,
english, 2022
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