Stories That Stick: How Storytelling Can Captivate...

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Self-Help, Relationships & Lifestyle - The Art of Communication
Stories That Stick: How Storytelling...

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Kindra Hall

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You've heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them?

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies.

Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:

the Value Story, to convince customers they need what you provide;

the Founder Story, to persuade investors and customers your organization is worth the investment;

the Purpose Story, to align and inspire your employees and internal customers; and

the Customer Story, to...

კატეგორია:

Self-Help, Relationships & Lifestyle - The Art of Communication

წელი:

2019

გამომცემლობა:

Harpercollins Leadership

ენა:

english