The Innovator's Dictionary

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Business & Economics - Management & Leadership
The Innovator's Dictionary

The Innovator's Dictionary

Name: The Innovator's Dictionary
ISBN: 9783110677218

Christian Buchholz, Benno van Aerssen

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More and more employees have to organize, moderate or accompany innovation processes, creative workshops and design thinking projects and need an overview of the selection of the best instruments. At the same time, the number of available methods has almost exploded. This book presents the most important innovation methods and tools. Each of the 555 methods is explained step by step and expanded with a lot of additional information such as results of the methods, collected experiences, presumed innovation capabilities as well as numerous illustrations. Whether the reader is a beginner or a professional, The Innovators Dictionary supports in selecting methods quickly and easily.

This book will be an invaluable resource for innovation consultants, product and project managers, advertising, marketing and PR professionals. In addition, this book offers a design-thinking assignment of all methods.

კატეგორია:

Business & Economics - Management & Leadership

წელი:

2020

გამომცემლობა:

de Gruyter

ენა:

english

გვერდები:

1157

ISBN 10:

3110677210