Branded Male: Marketing to Men
Mark Tungate
Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.
წელი:
2009
გამომცემლობა:
Kogan Page Ltd
ენა:
english
გვერდები:
257
ISBN 10:
0749450118
ISBN 13:
9780749450113
ფაილი:
PDF, 2.84 MB
IPFS:
,
english, 2009
ამ წიგნის ჩამოტვირთვა მიუწვდომელია საავტორო უფლებების მფლობელის საჩივრის გამო