Competitive Advantage in SMEs: Organising for Innovation and Change
Oswald Jones, Fiona Tilley
* Draws on up-to-date empirical evident to illustrate how SMEs can become more innovative through the introduction of new products and services.* Discusses the effective and efficient use of information technology by broadening management skills and knowledge.
კატეგორია:
წელი:
2003
გამოცემა:
1
გამომცემლობა:
Wiley
ენა:
english
გვერდები:
292
ISBN 10:
0470843349
ISBN 13:
9780470843345
ფაილი:
PDF, 1.56 MB
IPFS:
,
english, 2003